Apple’s “Surprise and Shine” event on September 9, 2026, introduced several major products and updates. The company unveiled the iPhone 18 Pro line-up, entered the foldable smartphone market with the iPhone Duo, and announced new Apple Watch and AirPods models.
iPhone Duo: Apple’s First Foldable iPhone
The biggest announcement was the iPhone Duo, Apple’s first foldable smartphone. It features a 7.6-inch inner display and a 5.4-inch outer display, both supporting Pro-Motion and Always-On technology.
Powered by the A20 Pro chip, the iPhone Duo is designed for multitasking, gaming and content creation. Its foldable design offers a larger screen when needed while maintaining a compact form factor when closed.
In India, the iPhone Duo starts at ₹2,99,900 for the 256GB model. Pre-orders begin on October 16, and the phone will be available from October 23.
About iPhone 18 Pro and iPhone 18 Pro Max
Apple also introduced the iPhone 18 Pro and iPhone 18 Pro Max, both powered by the A20 Pro chip. The new models bring several upgrades, including a variable-aperture camera system, improved professional camera controls, better battery performance and new AI-powered features.
The updated camera system is aimed at photographers and videographers who want greater control over exposure and image quality. Apple has also expanded the phones’ intelligent features, making them more useful for photography, productivity and everyday tasks.
In India, the iPhone 18 Pro starts at ₹1,64,900. Pre-orders begin on September 12, with availability starting September 18.
Notably, Apple did not announce the standard iPhone 18 at this event. This marks a departure from the company’s usual September launch strategy, which typically includes both standard and Pro models.
Apple Watch Series 12 and Apple Watch Ultra 4
The Apple Watch Series 12 introduces a new Health Sensing System designed to provide more detailed health insights. It supports more frequent heart-rate and heart-rate variability measurements, along with a new readiness score that can help users understand their daily recovery and activity levels.
The watch is powered by the S11 chip and starts at ₹56,900 in India.
Apple also announced the Apple Watch Ultra 4, aimed at athletes, outdoor enthusiasts and users who need a more rugged smartwatch. It starts at ₹1,09,900 in India.
AirPods 5
Apple’s new AirPods 5 bring Active Noise Cancellation to the company’s open-ear design. They also feature improved sound quality and Adaptive EQ, which automatically adjusts audio based on how the earbuds fit and how users listen.
The AirPods 5 start at ₹14,900 in India, offering a more affordable option for users who want noise cancellation without choosing an in-ear design.
Software and AI Updates
Apple also highlighted its next-generation software updates, including iOS 27 and watchOS 27. These updates expand Apple Intelligence features across compatible devices.
The company also introduced the next evolution of Siri AI, with a focus on more personalised assistance and improved contextual understanding. Apple continues to emphasise privacy, positioning its AI features as useful while keeping personal data protected.
Apple’s 2026 Event: Key Products at a Glance
For buyers trying to understand what’s new, here’s a quick comparison of the major products announced at the event:
| Product | Key Highlight | India Starting Price | Availability |
|---|---|---|---|
| iPhone Duo | Apple’s first foldable iPhone | ₹2,99,900 | October 23 |
| iPhone 18 Pro | A20 Pro + variable-aperture camera | ₹1,64,900 | September 18 |
| Apple Watch Series 12 | New Health Sensing System + S11 chip | ₹56,900 | Varies |
| Apple Watch Ultra 4 | Rugged design for sports & outdoor use | ₹1,09,900 | Varies |
| AirPods 5 | ANC with open-ear design | ₹14,900 | Varies |
FAQs
What was the biggest announcement at Apple’s 2026 event?
The iPhone Duo, Apple’s first foldable iPhone, was the event’s biggest surprise.
How much does the iPhone Duo cost in India?
The iPhone Duo starts at ₹2,99,900 for the 256GB model.
What is new in the iPhone 18 Pro?
The iPhone 18 Pro features the A20 Pro chip, a variable-aperture camera system, improved battery performance, enhanced professional camera controls and new AI features.
Did Apple launch the regular iPhone 18?
No. Apple focused on the iPhone 18 Pro models and the iPhone Duo during this event.
When will the new Apple products be available in India?
The iPhone 18 Pro will be available from September 18, while the iPhone Duo will arrive on October 23. Availability dates for the Apple Watch and AirPods models may vary.